As Fortessa Tableware Solutions transitioned to Zwiesel Fortessa Americas, our goal was to align with our European counterparts under a unified global identity. Because the rebrand involved a new name and a complete visual overhaul, it was essential to maintain consistency across every touchpoint to help establish a lasting identity in both the consumer and commercial tableware markets. As the lead designer, I was solely responsible for executing the brand across all print collateral, designing every piece in accordance with updated brand guidelines to ensure alignment in tone, style, and visual expression. From stationery and business cards to trade show signage, I managed the full design and print production process, ensuring each piece reflected the brand’s elevated, cohesive aesthetic.